Company Information

Derived from the provided survey data.

Logic Model (Based on Company Conversation)

Program discussed: NurtureNest — a mobile-first coaching and navigation platform for new parents.

Problem Statement

• New parents face information overload and struggle to identify credible guidance.
• Access friction makes it hard to find and book appropriate care (lactation, mental health, pediatrics) with insurance clarity.
• Support gaps occur between appointments, especially postpartum, leading to stress and delayed help.

Target population: Parents from pregnancy through 24 months postpartum (including employed parents in employer/plan channels).

Goal

Reduce stress and increase confidence for new parents by providing faster access to credible, personalized support and seamless navigation to the right level of care.

Rationale

• Focus on “next best action” plans tailored to baby’s stage and parent goals reduces noise and increases actionability.
• “Warm handoffs” and one-tap booking close the loop from guidance to care, overcoming access friction.
• Closed feedback loop and escalation workflows ensure struggling users are identified and supported promptly.
• Measurement-first approach (validated instruments + utilization data) supports credible outcome tracking for B2B partners.

Key Activities

• 7-minute onboarding covering baby stage, goals, support network, insurance, and mental health screen.
• Personalized weekly checklists and micro-lessons (2–5 minutes/day) co-designed with clinicians.
• Triage and escalation workflows routing to peer coaches, nurse lines, or urgent care guidance with audit logs.
• Provider marketplace with vetted in-network/virtual partners and one-tap scheduling.
• Closed feedback loop prompting outreach and re-engagement when users struggle.
• Impact measurement via product analytics, validated instruments, and (where available) employer/plan data.
• Safety protocols for mental health risk, consented data handling, and privacy protections.

Outputs

• Number of personalized care plans generated.
• Number of micro-lessons completed.
• Number of triage events initiated and completed.
• Number of referrals made (lactation, therapy, pediatrics, sleep coaching).
• Appointments scheduled and attended via the platform.
• Response time to “Need help now?” requests.
• Follow-ups completed after each referral.
• Product analytics: onboarding completion, weekly plan adherence, triage-to-resolution time, referral completion rate, re-engagement after escalation.

Short-term Outcomes (2–8 weeks)

• Increased parental confidence and self-efficacy (validated scale).
• Reduced perceived stress and anxiety symptoms (brief PSS, PHQ-2/GAD-2 with safety pathways).
• Improved time-to-help from problem detection to credible guidance or booked support.

Intermediate Outcomes (2–6 months)

• Improved adherence to postpartum care milestones.
• Reduced severity and duration of common challenges (feeding issues, sleep disruption).
• Increased social support via peer/community engagement where appropriate.

Impact (6–24 months where feasible)

• Reduced avoidable urgent care/ER visits for non-emergent infant issues (claims-based where available).
• Improved retention and return-to-work stability for employed parents (aggregated HR data where available).
• Improved continuity of care and preventive visit attendance across the first two years of life.